● Effectiveness of capturing consumer attention
① Model : No a specified model, No celebrity.
자사제품에 대한 소비자의 자아 관련성을 높이기 위한 방법 중 하나인 '표적소비자와 유사한 모델'사용 (One method of increasing the self-relevance of its products for consumers is a using models who are similar to target consumers.)
▶Good
Among principle of G
1. Before the show begins, We have a one question. Do you know what you really want? we find the 2-type example. First, example of case1, Research result show that Korea worker has the dissatisfaction with own’s job, generally 60% . Why they have a dissatisfaction with own’s job, at that more than a half. The typically reason that income doesn’t get up with self-expectation. Second, Example
1. Introduction
"Relationships with customers and suppliers allow us to know what we must be able to supply in real time and then very quickly and precisely meet that demand while maintaining low inventory."
(Dave Schneider, engineering manager of Dell)
As of July 2002, Dell Computer Corporation (Dell) was the world’s largest direct selling computer company, with 34,800 employees in more tha
Introduction
Nowadays, 'Healthy physical and mental life' which is committed to well-being is being considered significantly.
Modern consumers are picking up a very choosy consumption pattern and they are getting more and more picky about food, clothes and houses.
As the concept of "well-being" has been highly valued among modern people and caused a sensation in every sector of society, we a
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic